SoulPurpose Advisory
SoulPurpose Insights
Useful thinking for independent agencies trying to grow. Field reports, playbooks and POVs on new business, pitching, AI, relationships and the agency model.
Matt Weiss · Founder, SoulPurpose Advisory
2026 Agency AI Playbook
13 practical hacks to win more CMO business. AI as a growth tool, not a parlor trick.
Read the playbook →Field ReportDreamforce 2026
13 takeaways for independent agencies. What matters, what doesn't and what to do next.
Read the report →Field ReportUnCANNED
51 takeaways from Cannes Lions on creativity, AI, capital, relationships and growth.
Read UnCANNED →I spent 35+ years inside agencies. SoulPurpose Advisory is where I put that experience to work for independent agencies that want to grow, sharpen their story and win more of the opportunities that matter.
SoulPurpose Advisory →